At SAT Mexico, we believe that the success of our organization depends not only on the quality of the services we provide, but also on the way we conduct ourselves every day.
Our reputation, the trust of our clients, and the strength of our business relationships are built upon integrity, respect, responsibility, and transparency.
This Code of Ethics and Conduct establishes the principles that should guide the behavior of everyone who is part of SAT Mexico, as well as those who act on our behalf.
We expect every employee, supplier, and business partner to act with honesty, professionalism, and commitment, contributing to a corporate culture founded on ethical conduct and respect for people.
The purpose of this Code is to establish the ethical principles, values, and standards of conduct that must be observed by everyone who works for SAT Mexico or represents the organization in any capacity.
It also seeks to strengthen a culture based on trust, integrity, social responsibility, sustainability, and compliance with applicable laws and regulations.
This Code applies to:
SAT Mexico’s values represent the principles that guide our decisions, our relationships, and the way we deliver each of our services. We expect all employees, suppliers, and business partners to act consistently with these values at all times.
Honesty and integrity are the foundation of everything we do.
We act ethically, transparently, and responsibly, honoring our commitments and making decisions that build trust among our clients, employees, suppliers, and the communities where we operate.
Our clients are the reason our company exists.
We strive to understand their needs and exceed their expectations by delivering exceptional experiences, personalized attention, and outstanding service.
We deeply value the trust and loyalty we build with our employees, clients, and business partners.
We believe that strong relationships, mutual respect, and collaboration are essential to the sustainable success of our organization.
We work with passion, responsibility, and attention to detail.
We pursue continuous improvement in our processes, services, and competencies to deliver world-class travel experiences.
We believe tourism should create a positive impact.
We are committed to contributing to the well-being of the communities where we operate by promoting local economic development, respecting cultural heritage, fostering inclusion, and supporting initiatives that improve people’s quality of life.
We integrate environmental, social, and economic considerations into our decision-making.
We promote responsible tourism that protects Mexico’s natural and cultural heritage for present and future generations.
We continuously seek new ideas, technologies, and solutions that enhance our clients’ experiences and strengthen SAT Mexico’s competitiveness.
We treat every individual with dignity, courtesy, inclusion, and empathy.
We value diversity and promote an environment free from discrimination, violence, harassment, and any form of abusive behavior.
Everyone associated with SAT Mexico shall:
SAT Mexico promotes a workplace where every individual is treated with dignity and respect.
We have zero tolerance for:
We respect internationally recognized human rights.
We are committed to:
SAT Mexico maintains a zero-tolerance policy toward any form of child abuse or exploitation.
Everyone associated with SAT Mexico is required to immediately report any suspicion related to:
All employees are expected to avoid situations in which their personal interests could influence, or appear to influence, their professional judgment or business decisions.
Any actual, potential, or perceived conflict of interest must be promptly disclosed to General Management.
SAT Mexico strictly prohibits all forms of corruption.
The following are strictly prohibited:
All business relationships and transactions must be conducted with honesty, transparency, and integrity.
Employees may accept only symbolic gifts or items of reasonable value, provided that they:
Cash gifts, cash equivalents, or inappropriate personal benefits must never be accepted.
All information relating to:
must be handled with the highest level of confidentiality.
Confidential information may only be used for authorized business purposes and must not be disclosed to unauthorized individuals.
SAT Mexico is committed to protecting the privacy and security of personal information in accordance with applicable data protection laws and regulations.
All employees are required to:
Everyone is expected to use company resources responsibly and efficiently, including:
Corporate resources must not be used for inappropriate personal purposes or in any manner that could compromise the interests or reputation of SAT Mexico.
Our clients are entitled to receive service that is:
Employees and representatives must never make commitments or promises that SAT Mexico cannot fulfill.
SAT Mexico selects suppliers based on objective criteria, including:
We expect our suppliers and business partners to uphold the same ethical principles and standards set forth in this Code.
SAT Mexico promotes decisions and business practices that contribute to sustainable development through:
We recognize that sustainable tourism creates long-term value for our clients, communities, business partners, and future generations.
Everyone shares responsibility for maintaining a safe, healthy, and secure working environment.
Each employee is expected to:
Employees are expected to use social media and all forms of communication responsibly whenever referencing SAT Mexico.
Employees must not:
All communications should reflect the Company’s values, protect its reputation, and maintain the trust of our clients, partners, and stakeholders.
SAT Mexico is committed to complying with all applicable laws, regulations, and industry standards in every country and destination where it operates.
All employees, suppliers, contractors, and business partners are expected to conduct their activities in accordance with applicable legal requirements and the principles established in this Code.
Anyone may report, in good faith, any conduct they believe to be inconsistent with this Code.
Reports may include concerns related to:
SAT Mexico will investigate all reports objectively, impartially, confidentially, and in a timely manner.
Retaliation of any kind against individuals who report concerns in good faith or participate in an investigation is strictly prohibited.
Failure to comply with this Code may result, depending on the severity of the violation, in one or more of the following actions:
SAT Mexico will provide regular training programs covering topics including:
Employees are expected to actively participate in these programs and apply the principles learned in their daily activities.
This Code will be reviewed at least every two years, or sooner whenever significant changes occur regarding:
Any updates to this Code shall be approved by General Management and communicated promptly to employees and other relevant stakeholders.
This Code is inspired by internationally recognized principles and best practices, including:
SAT Mexico is committed to continuously reviewing and improving this Code to ensure alignment with evolving international standards and the expectations of our stakeholders.
At SAT Mexico, we believe that ethical conduct is the foundation of a strong, trustworthy, and sustainable organization. This Code of Ethics and Conduct reflects the principles that guide our decisions and demonstrates our commitment to our employees, clients, suppliers, business partners, local communities, and all other stakeholders.
Acting with integrity, transparency, respect, and responsibility strengthens confidence in our organization and contributes to a safer, more inclusive, and more sustainable tourism industry.
We reaffirm our commitment to fostering an ethical culture throughout every aspect of our operations, inspiring everyone who represents SAT Mexico to perform their responsibilities with professionalism and to serve as an example of responsible conduct both within and beyond the workplace.
